First-of-its-kind ad directed by Roman Coppola brings goodness to so many situations, you’ll need to watch it again. and again. and again.
PITTSBURGH & CHICAGO–(BUSINESS WIRE)– Today HEINZ confirmed they will bring to life four ads at once for the big game. With so much happening in just thirty seconds, HEINZ guarantees fans will want to watch the ad multiple times to spot all the ‘goodness’ packed into one spot.
“HEINZ brings goodness to any and all situations, whether it’s at the local diner, on the dinner table, or at your big game viewing party,” said Dalia Adler, brand building lead, HEINZ. “That’s why we couldn’t pick just one to feature on football’s biggest stage. Fans should be ready to hit rewind.”
HEINZ isn’t revealing all the details just yet. For now, HEINZ is encouraging fans to do everything they can to ensure they’re paying close attention during the second quarter, fourth commercial break. Full story