We hear a lot about “storytelling” in one form or another these days. It’s become one of the most overused and hotly debated buzzwords in the business.
Now, acclaimed commercial director Rodrigo Saavedra of The Directors Bureau puts storytelling in sharp focus for Francis Coppola’s winery in “The Red Stain,” a 10-minute brand film that debuted Friday at the Sundance Film Festival.
Saavedra’s frequently nutsy narrative, set during a sunny, sleepy Italian summer, suggests the often ambiguous nature of stories themselves. It reminds us that telling tall tales remains central to the human condition, while interpretations and takeaways can vary wildly, adding considerable spice to life.
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